Each above article concerns the nature of Ivanka Trump's role in the White House and her father's administration. One article comes from the New York Times and the other from Fox News. There are marked differences in the presentation of each article. The Times includes a more detailed description of prior concerns raised by ethics experts on Ivanka's role as advisor to the president. The Fox article mentions the concerns but quickly moves on and displays Ivanka's new (unpaid) position as a remedy to any ethical questions. The two articles also rely on different sources; the Times quotes former ethics lawyers under President Obama, as well as Ivanka and her counsel. Fox News includes Ivanka's statement and statements issues by the White House, which are considerably more positive than the ethics lawyer quoted in the Times.

The framing in focus and language, as well as the sources each news site chose to include, drastically alter the substance of the story. Fox News is implicitly telling audiences that Ivanka's addition to the White House should be celebrated, while the New York Times applies a more scrutinous lens to the situation and suggests that Ivanka's role could be unethical.